Why ZYNAVA Exists

Thousands of supplements. Conflicting claims. Aggressive marketing. How do you choose?

The supplement market overwhelms consumers with thousands of products, conflicting information, and aggressive marketing. Walk into any health food store or browse any vitamin retailer online—you'll find hundreds of options for vitamin B12 alone. Add vitamin D, omega-3 fish oil, probiotics, collagen, melatonin, magnesium, and specialty supplements, and the choices become paralyzing. Every brand claims to be the best. Every product promises results. Celebrity endorsements compete with influencer recommendations. One source says you need more vitamin D; another says you're getting too much. Probiotic marketing touts billions of CFUs without explaining which strains actually matter for your goals. People spend hours researching at health food stores, comparing labels, cross-referencing reviews, reading ingredient lists—only to feel uncertain about their final choice. The sheer volume of options, combined with conflicting expert opinions and relentless advertising, leads many to give up entirely or make expensive purchases they later regret. The supplement industry profits from this confusion. ZYNAVA exists to end it.

We simplify supplement decisions through ingredient transparency and personalized guidance.

ZYNAVA simplifies supplement decisions by focusing on what actually matters: ingredients, not marketing. We provide personalized guidance based on your specific wellness goals—whether that's better sleep with melatonin, more energy with vitamin B12, stronger immunity with vitamin C, improved gut health with probiotics, or joint support with collagen. Our approach is different from typical supplement stores or vitamin retailers. We don't push products based on profit margins or brand partnerships. Instead, we analyze ingredients, compare formulations, and match you with supplements that align with your stated goals. When you use ZYNAVA, you get: • Personalized recommendations based on your questionnaire responses • Ingredient-level transparency showing exactly what's in each product • Clear explanations of why specific supplements match your goals • Connections to trusted retailers where you can purchase if you choose Our mission is to transform the overwhelming supplement shopping experience into a confident, informed journey. You'll understand exactly what you're putting in your body, why we recommended it, and what the research suggests about its efficacy. No more guessing. No more confusion. Just clarity.

How It Works

Our questionnaire covers your wellness goals, dietary preferences, lifestyle factors, and any supplements you currently take. We ask simple, straightforward questions designed to understand your unique situation: • What wellness goals are most important to you? (Energy, sleep, immunity, digestion, fitness, skin health, cognitive function, stress management) • Do you have any dietary restrictions? (Vegan, vegetarian, gluten-free, allergen concerns) • What supplements have you tried before? What worked, what didn't? • Are you looking for specific nutrients like vitamin B12, vitamin D, omega-3s, or probiotics? The questionnaire takes about 3-5 minutes. No medical jargon. No confusing terminology. Just clear questions that help us understand what you're actually seeking so we can provide relevant, personalized recommendations.

Our Quality and Safety algorithm evaluates thousands of supplements from trusted retailers, analyzing ingredient quality, purity standards, third-party testing, and brand reputation to find products that align with your questionnaire responses. For each recommendation, you'll see exactly why we matched it to your goals: • The specific ingredients and their forms (methylcobalamin B12 vs cyanocobalamin, vitamin D3 vs D2) • Quality indicators like third-party testing and clean labels • What public research suggests about ingredient benefits • Any relevant considerations for your dietary preferences This isn't vague marketing like "best seller" or "customer favorite." It's actual ingredient-quality reasoning you can verify yourself. We show our work so you can understand—and question—our logic. For dosage guidance, consult your healthcare provider.

Review your matched supplements in detail. Compare ingredient quality, purity standards, and formulations side-by-side. Learn about different forms of vitamins and minerals—why magnesium glycinate absorbs differently than oxide, why some probiotic strains target gut health while others support immunity. When you're ready to purchase, we connect you directly to trusted retailers including health food stores, vitamin shops, and online supplement retailers. You choose where to buy and when to buy. There's no rush and no pressure. Research at your own pace. Save your results. Come back later if you need more time. ZYNAVA is a guidance platform, not a sales funnel. Whether you purchase something or not, we consider it a success if you leave more informed than when you arrived. Remember to consult your healthcare provider for personalized dosage recommendations.

Research Made Simple

Why Ingredients Matter

Not all ingredients are equal. Methylcobalamin vs Cyanocobalamin. D3 vs D2. Glycinate vs Oxide. The form matters for absorption and efficacy.Understanding ingredient forms transforms supplement shopping from guessing to informed decision-making. Here's what most supplement marketing won't tell you: Vitamin B12 Forms: • Methylcobalamin is the active, bioavailable form your body can use directly • Cyanocobalamin is synthetic and requires conversion—some people have genetic variations that make this conversion difficult Vitamin D Forms: • Vitamin D3 (cholecalciferol) is the form naturally produced by your skin and is more effective at raising blood levels • Vitamin D2 (ergocalciferol) is plant-derived but less potent and shorter-lasting Magnesium Forms: • Magnesium glycinate offers superior absorption and is gentle on the stomach • Magnesium oxide has poor absorption (4-5%) despite being cheap and common • Magnesium citrate falls in between and may have digestive effects Probiotic Considerations: • Different strains serve different purposes—Lactobacillus acidophilus for general gut health, Bifidobacterium longum for immune support • CFU count matters less than strain selection and viability Collagen Types: • Type I and III support skin, hair, and nails • Type II targets joint and cartilage health ZYNAVA provides this ingredient-level education for every recommendation. You see exactly what's in each product, understand the differences between forms, and learn what research suggests about bioavailability and efficacy. No more guessing at the supplement aisle—you'll know exactly what you're buying and why.

Understanding ingredient forms transforms supplement shopping from guessing to informed decision-making. Here's what most supplement marketing won't tell you: Vitamin B12 Forms: • Methylcobalamin is the active, bioavailable form your body can use directly • Cyanocobalamin is synthetic and requires conversion—some people have genetic variations that make this conversion difficult Vitamin D Forms: • Vitamin D3 (cholecalciferol) is the form naturally produced by your skin and is more effective at raising blood levels • Vitamin D2 (ergocalciferol) is plant-derived but less potent and shorter-lasting Magnesium Forms: • Magnesium glycinate offers superior absorption and is gentle on the stomach • Magnesium oxide has poor absorption (4-5%) despite being cheap and common • Magnesium citrate falls in between and may have digestive effects Probiotic Considerations: • Different strains serve different purposes—Lactobacillus acidophilus for general gut health, Bifidobacterium longum for immune support • CFU count matters less than strain selection and viability Collagen Types: • Type I and III support skin, hair, and nails • Type II targets joint and cartilage health ZYNAVA provides this ingredient-level education for every recommendation. You see exactly what's in each product, understand the differences between forms, and learn what research suggests about bioavailability and efficacy. No more guessing at the supplement aisle—you'll know exactly what you're buying and why.

Your Experience Matters

No Account Required

Use ZYNAVA anonymously. No sign-up needed to get supplement recommendations.Explore our full questionnaire and get personalized supplement recommendations without creating an account. No email required. No passwords. No barriers to accessing helpful information about vitamins, minerals, probiotics, and specialty supplements. Many health and wellness platforms force you to create an account before showing any useful content. We believe that's backwards. You should be able to explore, learn, and get recommendations before deciding whether to engage further. When and if you choose to create an account to save your results or track your supplement research over time, that's entirely your decision. We never push.

Explore our full questionnaire and get personalized supplement recommendations without creating an account. No email required. No passwords. No barriers to accessing helpful information about vitamins, minerals, probiotics, and specialty supplements. Many health and wellness platforms force you to create an account before showing any useful content. We believe that's backwards. You should be able to explore, learn, and get recommendations before deciding whether to engage further. When and if you choose to create an account to save your results or track your supplement research over time, that's entirely your decision. We never push.

Your Data Stays Private

We don't sell your wellness information to third parties. Ever.Your questionnaire responses about supplement preferences, wellness goals, and health priorities are handled with complete confidentiality. We don't sell your data to supplement companies, advertisers, or data brokers. Unlike many health and wellness platforms that monetize user data, ZYNAVA treats your information as truly private: • No selling data to third-party marketers • No aggressive email campaigns about vitamin sales • No tracking you across the internet with retargeting ads • No sharing your supplement research with brands Your wellness journey is personal. We treat it that way.

Your questionnaire responses about supplement preferences, wellness goals, and health priorities are handled with complete confidentiality. We don't sell your data to supplement companies, advertisers, or data brokers. Unlike many health and wellness platforms that monetize user data, ZYNAVA treats your information as truly private: • No selling data to third-party marketers • No aggressive email campaigns about vitamin sales • No tracking you across the internet with retargeting ads • No sharing your supplement research with brands Your wellness journey is personal. We treat it that way.

No Pressure to Buy

We provide information and guidance. You decide what to do with it.ZYNAVA never pressures you to purchase supplements. Browse recommendations for vitamin B12, explore probiotic options, research collagen formulations, compare omega-3 products—all at your own pace without countdown timers, limited-time offers, or aggressive sales tactics. Our role is education and guidance, not sales conversion. Whether you buy a supplement from one of our retail partners or not, we consider it a success if you leave more informed than when you arrived. Take your time. Save your results. Come back later. Discuss with your healthcare provider. Do more research. There's no rush because we have no inventory to sell and no quotas to meet.

ZYNAVA never pressures you to purchase supplements. Browse recommendations for vitamin B12, explore probiotic options, research collagen formulations, compare omega-3 products—all at your own pace without countdown timers, limited-time offers, or aggressive sales tactics. Our role is education and guidance, not sales conversion. Whether you buy a supplement from one of our retail partners or not, we consider it a success if you leave more informed than when you arrived. Take your time. Save your results. Come back later. Discuss with your healthcare provider. Do more research. There's no rush because we have no inventory to sell and no quotas to meet.

Trust & Transparency

Non-sponsored recommendations. No medical claims. Education so you can make informed supplement decisions.What We're Not: • Not Medical Advice — ZYNAVA doesn't diagnose, treat, cure, or prevent disease. Our guidance on vitamins, minerals, probiotics, omega-3s, collagen, melatonin, and other supplements is educational only. Always consult healthcare providers before starting any supplement regimen, especially if you have existing health conditions or take medications. • Not a Supplement Retailer — We don't sell vitamins, probiotics, collagen, or any supplements directly. Our recommendations are non-sponsored and based purely on ingredient analysis and your stated wellness goals—not brand partnerships or advertising revenue. • Not a Replacement for Healthcare — Professional medical guidance, nutrition counseling, and regular healthcare checkups come first. ZYNAVA supplements—never replaces—your relationship with qualified healthcare providers. What We Commit To: • Non-sponsored, ingredient-focused recommendations for vitamins, minerals, and specialty supplements • Objective evaluation without brand bias or hidden agendas • Transparent language: we say "may support," never guaranteed results • Clear reasoning for every recommendation so you can verify our logic • Your autonomy and informed decision-making as our highest priority • Privacy protection—we never sell your wellness data

What We're Not: • Not Medical Advice — ZYNAVA doesn't diagnose, treat, cure, or prevent disease. Our guidance on vitamins, minerals, probiotics, omega-3s, collagen, melatonin, and other supplements is educational only. Always consult healthcare providers before starting any supplement regimen, especially if you have existing health conditions or take medications. • Not a Supplement Retailer — We don't sell vitamins, probiotics, collagen, or any supplements directly. Our recommendations are non-sponsored and based purely on ingredient analysis and your stated wellness goals—not brand partnerships or advertising revenue. • Not a Replacement for Healthcare — Professional medical guidance, nutrition counseling, and regular healthcare checkups come first. ZYNAVA supplements—never replaces—your relationship with qualified healthcare providers. What We Commit To: • Non-sponsored, ingredient-focused recommendations for vitamins, minerals, and specialty supplements • Objective evaluation without brand bias or hidden agendas • Transparent language: we say "may support," never guaranteed results • Clear reasoning for every recommendation so you can verify our logic • Your autonomy and informed decision-making as our highest priority • Privacy protection—we never sell your wellness data

Who This Is For

Overwhelmed Shoppers

Drowning in vitamin options? We cut through thousands of products to find what fits.You've stood in the supplement aisle at your local health food store feeling completely lost. Hundreds of vitamin B12 products. Dozens of probiotic brands. Countless omega-3 options. Conflicting label claims. No clear answer about which one is actually right for you. ZYNAVA gives you a curated shortlist based on your specific wellness goals—not what's on sale, not what has the biggest marketing budget, and not what the store makes the highest margin on. Just supplements that match your needs based on their actual ingredients.

You've stood in the supplement aisle at your local health food store feeling completely lost. Hundreds of vitamin B12 products. Dozens of probiotic brands. Countless omega-3 options. Conflicting label claims. No clear answer about which one is actually right for you. ZYNAVA gives you a curated shortlist based on your specific wellness goals—not what's on sale, not what has the biggest marketing budget, and not what the store makes the highest margin on. Just supplements that match your needs based on their actual ingredients.

First-Time Buyers

New to vitamins and supplements? Start with clarity, not confusion.Don't know a probiotic from a prebiotic? Can't tell methylcobalamin from cyanocobalamin? Not sure whether you need vitamin D2 or D3? No problem. Our questionnaire identifies what supplements might help based on your wellness goals, and explains everything in plain language. We break down complex ingredient information into understandable insights. No prior supplement knowledge required—just answer questions about what you're trying to improve, and we'll guide you through the options with clear explanations every step of the way.

Don't know a probiotic from a prebiotic? Can't tell methylcobalamin from cyanocobalamin? Not sure whether you need vitamin D2 or D3? No problem. Our questionnaire identifies what supplements might help based on your wellness goals, and explains everything in plain language. We break down complex ingredient information into understandable insights. No prior supplement knowledge required—just answer questions about what you're trying to improve, and we'll guide you through the options with clear explanations every step of the way.

Ingredient-Savvy Users

Already understand supplements? Find quality products faster with our analysis tools.You understand the difference between methylated B vitamins and synthetic forms. You check for third-party testing certifications. You compare CFU counts in probiotics and scrutinize collagen peptide sources. You look for bioavailable mineral forms and avoid unnecessary fillers. Our ingredient-level data and analysis tools help you evaluate supplement options efficiently. Compare formulations side-by-side. See exactly what's in each product. Save hours of label-reading and cross-referencing. You bring the expertise; we bring the organized data.

You understand the difference between methylated B vitamins and synthetic forms. You check for third-party testing certifications. You compare CFU counts in probiotics and scrutinize collagen peptide sources. You look for bioavailable mineral forms and avoid unnecessary fillers. Our ingredient-level data and analysis tools help you evaluate supplement options efficiently. Compare formulations side-by-side. See exactly what's in each product. Save hours of label-reading and cross-referencing. You bring the expertise; we bring the organized data.

Skeptical Researchers

Want facts, not marketing hype? We show our reasoning so you can verify it yourself.You don't trust flashy marketing claims. You want to see the actual evidence before adding any vitamin or supplement to your routine. You ask questions like "What does the research actually say about this ingredient?" and "Why is this form better than that one?" Every ZYNAVA recommendation comes with clear reasoning based on publicly available research. See exactly why we matched a product to your goals. Understand the ingredient science. Question our logic. Verify our sources. We operate with complete transparency because skepticism makes for better supplement decisions.

You don't trust flashy marketing claims. You want to see the actual evidence before adding any vitamin or supplement to your routine. You ask questions like "What does the research actually say about this ingredient?" and "Why is this form better than that one?" Every ZYNAVA recommendation comes with clear reasoning based on publicly available research. See exactly why we matched a product to your goals. Understand the ingredient science. Question our logic. Verify our sources. We operate with complete transparency because skepticism makes for better supplement decisions.

Ready to Find Your Match?

Answer a few questions about your wellness goals. Get non-sponsored supplement recommendations based on ingredients and research—not marketing hype.

Disclaimer: ZYNAVA provides educational guidance only—not medical advice. These statements have not been evaluated by the Food and Drug Administration. Our recommendations for vitamins, minerals, probiotics, omega-3s, collagen, and other supplements are not intended to diagnose, treat, cure, or prevent any disease. Consult a qualified healthcare professional before using supplements, especially if you have health conditions or take medications. All recommendations are non-sponsored and based on ingredient analysis and publicly available research.

Still browsing for supplements in 2026?

Compare & Save on Supplements